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    Feb 24, 2024  
2016-2017 Augusta University Undergraduate Catalog 
2016-2017 Augusta University Undergraduate Catalog [ARCHIVED CATALOG]

Bachelor of Business Administration with a major in Marketing

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Hull College Career & Academic Planning (CAP) Center

Allgood N112


Program Description:
Marketing consists of all the activities and processes for creating, delivering, communicating, and exchanging goods, ideas and services to consumer businesses, and society at large. Marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing coordinated promotional or sales programs and efficient distribution. Although sales is one part of marketing, the discipline also includes topics such as new product information, pricing, advertising, marketing research, distribution, and many other tasks.

Career Opportunities:
The marketing curriculum emphasizes the skils needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, research, and many other related areas.

The Hull College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Over $100,000 is awarded in scholarships annually and marketing students are eligible to apply for all Hull College of Business scholarships. Interested applicants should visit the Hull College of Business website for more information.

Honor Societies:
Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB international. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB. More information can be found at

Core Curriculum Areas A‑E: 42 Hours

For more information on Core Curriculum Areas A-E, see Core Requirements .

Wellness Graduation Requirement: 4 Hours

Students who transfer to Augusta University with less than 60 credit hours must complete the Wellness Requirement.

Business Electives: 9 Hours

(Grade C or better is required in all Business Elective Courses)

Any 3000-4000 ACCT, AIST, BUSA, ECON, FINC, MGMT, MINF, MKTG, QUAN course.


Major Emphasis: 21 Hours

 Grade of C or better is required in all Major Emphasis courses.

Total Hours for the Degree: 124

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