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    May 19, 2024  
2016-2017 Augusta University Undergraduate Catalog 
2016-2017 Augusta University Undergraduate Catalog [ARCHIVED CATALOG]

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COMP 4100 - Public Relations Theory and Case

A survey of public relations theories. Students will be introduced to audience, media, psychological, sociological, and learning theories that are relevant to the practice of public relations. Instruction in practical uses of theory will be addressed through the vehicle of case studies. Prerequisite(s): COMC 2010, COMC 2000 and COMP 3600.

Grade Mode: Normal, Audit

Prerequisites: COMP3600 >= C and COMC2010 >= C and COMC2000 >= C

Credit Hours: 3
Lecture Hours: 3

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