Jun 07, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 3770 - Introduction to Digital Marketing (3 Credit Hours)



This course will examine a cross-section of digital marketing forms for today’s business landscape. Students will understand the application of Internet and related digital technologies to achieve marketing objectives. Students will learn to develop integrated digital marketing strategies and execute tactics through a digital marketing project.


Lecture Hours: 3

Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C
Repeat Status: No
College Restrictions: Hull College of Business Level Restrictions: Undergraduate Semester
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.