Jun 04, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

BSHS 4200 - Healthcare Marketing and Commercialization (3 Credit Hours)



The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. This course provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, it offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.


Lecture Hours: 3

Grade Mode: Normal, Audit
Repeat Status: No
Schedule Type: Lecture


Click here for the Schedule of Classes.