May 29, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 4760 - Resort & Facility Strategies (3 Credit Hours)



This course is designed as an overview of the broad range of facilities encompassed within the Hospitality Administration arena. Each type of facility or resort has a distinct mission and set of challenges. Major concepts provide an understanding of unique challenges but also common areas of concern including development, guest profiles and front-line employee-guest interaction. Within the broad categories of mountain-based, water-based, and sports based facilities are dozens of subsets including ski resorts, marinas and golf resorts. Global management careers range from general managers and marketing directors to membership managers and entertainment directors.


Lecture Hours: 3

Grade Mode: Normal, Audit
Prerequisites: MKTG3740 >= C and MKTG3750 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.