Jun 06, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 3750 - Event Planning and Production (3 Credit Hours)



This course is designed to introduce students to the principles and practices involved with planning, staging and coordinating events, a specialty area within the practice of hospitality administration, public relations or general marketing. Major concepts provide a broad understanding of events from small celebrations to large corporate events. These concepts range from creative planning to strategic and fiscal analysis, within careers ranging from corporate meeting planners to governmental or entrepreneurial opportunities.


Lecture Hours: 3

Grade Mode: Normal, Audit
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.