Jun 05, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 4780 - Advertising and Promotional Marketing (3 Credit Hours)



Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.