Jun 07, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 4750 - Marketing Planning and Strategy (3 Credit Hours)



An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.