Jun 01, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 3710 - Buyer Behavior (3 Credit Hours)



This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Prerequisites: (MKTG3700 >= C or MKT353 >= C)
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.