Jun 02, 2020  
2019-2020 Augusta University Catalog 
    
2019-2020 Augusta University Catalog

MKTG 4720 - Services Marketing (3 Credit Hours)



The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.


Lecture Hours: 3 Lab Hours: 0

Grade Mode: Normal, Audit
Prerequisites: MKTG3700 >= C
Repeat Status: No
Schedule Type: Lecture, Asynchronous Instruction


Click here for the Schedule of Classes.