Apr 03, 2020  
2018-2019 Augusta University Catalog 
    
2018-2019 Augusta University Catalog [ARCHIVED CATALOG]

COMM 4320 - Public Relations and Advocacy Campaigns



The primary tool of a public relations practitioner is advocacy – aiding clients or employers in gaining access and influence in the marketplace of ideas. Advocacy is build upon ideas and images, persuasion and information, strategy and tactics, grounded in theory and research. It employs any and all public media – print, analog, digital, visual – what ever is determined to be the best means of connecting with the target audience. In this course, students will learn the techniques PR practitioners most commonly use in their work as advocates. Instruction will be via case studies, instruction in communication campaign planning and budgeting, and hands-on projects.

Credit Hours: 3
Lecture Hours: 3

Grade Mode: Normal, Audit
Prerequisites: (COMM 2010 >= C and COMM 2000 >= C and COMM 3600 >= C)
Repeat Status: No
Schedule Type: Lecture


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