Dec 02, 2021  
2014-2015 Georgia Regents University Undergraduate Catalog 
    
2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4770 - Product Innovation and Product Marketing



Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and its impact on marketing strategy. Prerequisite(s): MKTG 3700 with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing


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