Nov 30, 2021  
2014-2015 Georgia Regents University Undergraduate Catalog 
2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3710 - Buyer Behavior

This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning. Prerequisite(s): MKTG 3700 with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: Prerequisites: MKTG3700 >= C or MKT353 >= C

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing

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