Dec 06, 2021  
2014-2015 Georgia Regents University Undergraduate Catalog 
    
2014-2015 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3700 - Principles of Marketing



An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale. Prerequisite(s): Full admission into the Hull College of Business.

Grade Mode: Normal, Audit

Credit Hours: 3
Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Info Systems, Marketing


Click here for the Schedule of Classes.