Dec 06, 2021  
2012-2013 Georgia Regents University Undergraduate Catalog 
    
2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4770 - Product Inn. & Product Mgt



Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and its impact on marketing strategy. Prerequisite(s): MKTG 3700 with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: PREREQUISITES: MKT353, MKTG3700Pre-Req Min Grade: C, C

Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing

Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)


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