Dec 04, 2021  
2012-2013 Georgia Regents University Undergraduate Catalog 
2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4750 - Marketing Planning & Strategy

An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives. Prerequisite(s): Completion of 60 semester hours; MKTG 3700 with a minimum grade of C.

Grade Mode: Normal, Audit

Prerequisites: PREREQUISITES: MKT353, MKTG3700Pre-Req Min Grade: C, C

Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing

Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)

Click here for the Schedule of Classes.