Dec 06, 2021  
2012-2013 Georgia Regents University Undergraduate Catalog 
    
2012-2013 Georgia Regents University Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3700 - Principles of Marketing



An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale. Prerequisite(s): Full admission into the Hull College of Business.

Grade Mode: Normal, Audit

Credit Hours: 3Contact Hours: 3 Lecture Hours: 3 Lab Hours: 0

Major Restrictions: Accounting, Finance, Management, Management Information Systems, Marketing Class Restrictions: Junior-Semester, Senior-Semester

Schedule Type: Lecture, Lecture/Supervised Laboratory, Lecture/Unsupervised Lab, Seminar, Supervised Laboratory, Unsupervised Laboratory, Independent Study (Correspond)


Click here for the Schedule of Classes.